Roberto Espinoza

Founder and CEO of Ruzora. I work with senior software engineers across Latin America and help US startups hire and run distributed teams. Here to lea

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One plan, $19 flat, everything included. bold or naive? (0 customers so far)

I sent a free B2B localization pilot. 10 days, 0 reply. 3 lessons.

I have one AI write my code and a second one review it. Yesterday the reviewer failed 2 changes out of 5. When do you stop and drop a change

We swept 30 markets and kept 93 of 3430 candidates. Here is what the 2.7% actually taught me.

We got our Shopify app approved in 72 days. Now we're stuck at distribution and people keep offering us paid reviews.

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