Does my landing page convey the idea clearly?

Hey Richard,

B2B SaaS copywriter here!

Sounds like an interesting product, however, there are many questions your reader has that you're not answering.

A reader typically goes down a landing page asking these questions:

• What is this?

• What does it do + what problem does it solve?

• Okay, so how does it work?

• Have you helped others with this? What was the result?

• Why should I believe you?

• Okay I believe you. What do I do from here?

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"Tools to get direct and visual feedback" as a value prop doesn't tell me what problem you solve so why should I care about reading the rest of the page?

Feedback for what?

Tools in what way? Apps? Extensions? Files?

Direct and visual is vague. How is it direct? Visual in what way?

Focus more on what your tools solve rather than what adjectives you can use to describe them.

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Your reader wil not yet be ready to sign up right away. Don't scare them away with the CTA up top unless you're REALLY specific with your value prop. It's hard but keep it to 12 words max.

Always keep your value prop above the fold.

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By the way, no reader will care about the product's "aim". Tell them what it allows people to accomplish, not what it aims to allow people to accomplish.

People don't buy products that "aim to..." or can "theoretically accomplish...".

People buy certainty.

Hope this helps. Feel free to connect with me on Linkedin if you have more questions.

On my smart phone, the only word I see on page load is "Yought" and the image doesn't really explain that much. I'd move your value proposition as high as possible.

From the looks of things, it looks like you have three separate products. It may make sense to have a landing page specific to each of them, since they each seem to have a clearer value proposition than the overarching brand.

On the other hand, if you could clarify the value of the suite above the fold, that would be cool too.

Cheers!