1
1 Comment

User Onboarding: It isn’t a metric, feature or content, it’s an outcome — successful users

When it comes to user onboarding, a lot of people think it is a tour, tooltip or a demo data in their products.

They are partially right, but at the same time very wrong.

User onboarding is the process of increasing the likelihood that new users become successful when adopting your product.

Read the full ( 3 minutes ) article here: https://blog.markgrowth.com/the-truth-about-user-onboarding-1b740cb73a6c

  1. 1

    I have and you can build a matrix to rate your success. Often folks ask me what data points provide this success, and my answer is:

    1. you set a baseline
    2. you test changes to improve over the baseline

    Why fly blind?