Feedback on landing page please - Mug

I didn't realize this was a chat roulette style app until I checked the FAQ.

I think the content should be focused around talking to strangers over video, without having to show your real face. With the current landing page I thought the app was something like facetime.

I'll focus on the design part, since that's what I do.

1. Your CTA button is not really a CTA. It doesn't call to any action. It should.
2. On the other hand, the very next section under Hero is beta signup. You're wasting space with a button that scrolls down just a few pixels below. So I'd put the signup form in the Hero.
3. You're describing features instead of benefits. Is "amazing characters", "seamless technology" and "best face tracking" any good to me as a user? I don't really care how the app works and what's under the hood. The app is about fun. I'd focus on coming up with benefits around "having fun" with a messaging app.
4. The fact that it's a chat-roulette type app is hidden. I'd be disappointed after downloading the app and would probably leave a bad review in the app store.
5. The "big eyes" section just above the footer is a waste of space and it only duplicates the content of Hero section.
6. The animation in the Hero section looks... broken. Doesn't look like seamless technology and best face tracking. Looks like a glitchy gif. I'd put a face of someone using the app, making faces and the app's screen with those faces reflected in animated characters.
7. Overall look and feel could definitely use some work. The site is readable, but it doesn't look polished. Whitespace is off. It looks a bit chaotic.
8. Typography is a mess. That shows in FAQ - it's hard to distinguish questions from answers. Some answers are in regular, some are in bold text. Why?
9. Phone icon in the middle of the app's screen is misleading. Is it a chat or calling app? If I were a first-time user I don't think I'd press the icon that what I think means "call this stranger on the phone".

I really like this part of the tagline: "works on all iPhones (not just the $1000 ones)." even though it's misleading - MUG doesn't work on iPhone SE, does it?

There's a lot of room for improvement, but it's a decent start.

Good luck ;)