[Case Study] - TripAdvisor Unfair Advantage - Email Marketing

Email marketing folks, here's a brilliant resource!

How can TripAdvisor send emails nearly every day without getting labeled a spammer, while other businesses struggle to send even a monthly newsletter?

TripAdvisor, as I’ve learned through my time as a customer and careful observer, has an unfair advantage. It’s an advantage they created for themselves and one YOU can create too.

https://www.getvero.com/resources/guides/tripadvisors-unfair-advantage/