Linking to your product. I think you are doing it wrong.

When linking to your product the anchor text plays a role in your SEO efforts.
While linking to our projects in the interweb we use the product name as the anchor text most of the time.
If your product name is a keyword you want to rank in Google this is fine, but if it is not you should use meaningful keywords to link to your product instead of using your catchy and hip product name.

I am no SEO expert though, just sharing what I read recently. :)