We have just launched our product. Our primary expectation from the CRM is to allow us, with minimal effort:
- segmentation of contacts (evaluators, country, industry, managers, basic users, press etc.)
- send smart automated follow up emails to users who signed up. (very important)
- send a bunch of emails weekly to our more general mailing list and measure success of the mail campaign
Is there a low cost (or free) CRM platform designed specificaly for SaaS startups which would help us with the above, you could suggest?
What your describing sounds more like a marketing automation platform and not really like a CRM. I would suggest looking into something like ConvertKit that will be able to automate a lot of your email campaigns and also provide segmentation of contacts.
I have found so far this https://www.producthunt.com/posts/crisp-2-0 (No affiliation).
I will be digging for alternatives.