Hi fellow hackers 👋
My name is Mads and I am a software developer.
I hope you'll use 5 minutes to read and give feedback on an idea I've been working on in my head for a while now.
About 3 years ago I started working as a developer at a large enterprise company. Quickly after I started there I noticed that there were what I call a "company lingo". Esoteric words and phrases used as common speak. And no one around there seemed to fill in the new guy about this, probably because they didn't think about it.
That's where my idea first popped into my head. Why didn't they have some kind of dictionary where these types of words where explained? CU, blue customers, green customers, NAPS, WTF?
After a while I started to get used to it and didn't think that much more of it.
Then 2 months ago, again, I started a new job. A semi-startup whit much fewer people, and that got me thinking about the idea again. But I figured that since it was such a small company it would not be an issue.
You know what?
Same problem, different lingo.
So here I am, thinking of building a small wiki-like/dictionary service for companies to use to document their "company lingo".
But wait, Mads, there's already lots of wiki-like systems out there. Yes there is, but the problem with these as I see it as that they quickly become immense, confusing and too information heavy.
My angle on this is then very simple, a quick searchable interface with not much more than a headline and some tweet-sized additional text.
The idea is that you should not use more than a minute or two to get an understanding of what the "company lingo" term means.
The idea is still work in progress, but I'm just trying to think about what I could've gained benefit from back then and also now with this new job.
All feedback is much appreciated
Honestly, I see this as a feature, not a stand-alone product. It seems like it would be easier for a company to simply add a "lingo" page to their intranet (or whatever system they use for internal communication).
It's also not a well known or big enough problem to most people. So, marketing/advertising will be hard and possibly expensive.
I'd recommend that you think bigger. An on-boarding application might be a good thing to explore. You can use your idea within that type of application, but provide much more value.
Hope that helps!
From my experience there is also a potential obstacle on getting the company on the ball to keep the content up-to-date. Many years ago I was working at a web agency and we were trying to get an internal wiki put together for company related data and resources (networks, server creds, important projects etc).
But the managers seemed too busy with their own work to pull through and take time on the side to work on this, as essentially it's another project but not one that involves a client to bill for, so motivation was not there. All talk no walk. Granted we were a small company and sometimes felt understaffed.
Hi Paul. Thanks for your feedback. Food for thought, and you might be right about it being too little a thing for it's own product.
Thinking this over was also brought me into the whole on-boarding space, and I think it's a crucial point for a new employee and the business, but truth be told I also think it's a huge problem to attack with so many variables.
It is a large problem. But, that spells opportunity. Maybe just focus on one vertical. Be the best on-boarding software company for $someVertical.
I also like the idea @freebly mentioned below. Something that automatically highlights the acronym or term would be a great idea. Maybe build a WordPress plugin for companies that use WordPress for internal communication. Or, find out what software your target customers use and build a plugin for that.
That's right. It could be interesting to look into more on-boarding related problems as well. Thanks again 🙏
I think rather than taking this up as a full-page website/app, you could create a small app offer it as a plugin to Slack for the companies to use.
Sometimes those terminology takes a 7 page PDF to explain just 3 words. Seen it more times than I care to admit.
Hi Mads, I had a similar idea years ago but I dismissed it because I thought that:
1)nobody would really be interested
2)there was no tech to implement it
3)why people should add lingo to the database?
But now, reflecting upon your post, several lightbulbs switched on:
1)Reading the post replies it seems that there is definitely some interest
2)The tech is here. Just think about Google Assistant. Potential access to over 400 millions of devices. No apps to install. Fast as hell
3)Example: by monthly giving a % of the revenue to a random selection of n contributors
Example:
Employee John Doe works at QuantisticGuitar Inc. , a company that produces quantistic guitars (the evolution of electric guitars). He notices that his company uses a very particular lingo, for example employees use the term "Quantuning" to indicate the peculiar procedure of tuning a quantistic guitar.
He grabs his phone:
[...a month after...]
Tom Red is preparing for a job interview at "QuantisticGuitar Inc." . He read on reddit about a new site that can ease his workplace integration.
He grabs his phone:
[...a month after...]
At the job interview.
Boss: Do you know what "quantuning" means?
Tom Red: Who doesn't know that?
....
This was just an example but I hope to have switched on some lightbulbs in your head too ;)
The way I see it, explaining the lingo is part of a solid onboarding process for a new employee. Perhaps you can explore whether a lingo playbook can be part of a larger picture. A simple employee onboarding package or sorts.
What if you built an app that creates a lingo poster for them so they can keep it up on a wall or send the PDF to new employees?
I'd love to see a mail plugin which parses out all corporate emails and adds non-dictionary words, ALL-CAPS words, or repeated phrases like "touch base" etc into a list which can be voted on and answered over time.
If you're concerned about privacy, companies could have a single mailbox where employees can forward specific emails. Jargon would get added to a corpus to be voted on and answered over time.
I wonder if you could create this as a browser or slack plugin that adds a hover or even a link to any words or phrases that have an internal definition?
I think the issue of there being a lack of transparency and progressive onboarding when it comes to new recruits is a real problem, but as I see it, your take on the solution is a feature and does not warrant a product in and of itself.
I personally use gitbook as a way of documenting all aspects of my companies- it's a very simple, user-friendly interface that can be shared across teams small and large.
Do you think this could be a viable alternative in line with what you're suggesting?
One big problem is not the tool, but getting people to actually use it. Many might not even realize they are using lingo.
If you can build a product that integrates into communication tools and asks for meanings of these terms automatically, that might be a game changer.
Quite interesting approach. How about finding all words that are not commonly used by general public (build an api that is backed by aggregated/cached data from reputable sources) and expanding them (same way as a web link is expanded into a preview)
Yes, at least for one time per user. It's important that something like that integrates in the standard workflow
It’s valuable for the person who doesn’t know.
But how is it valuable for the people who have the knowledge and ultimately are forced to keep it up to date?
I’d try to find and talk to people who are already tracking lingo in internal wiki pages, google docs and so on. Coz if they ain’t already putting in the effort they’re not gonna start.
Maybe it’s managers who are responsible for onboarding who are the prospective buyers? See how they solve this lingo thing currently. If they don’t care to solve it say thank you and find someone else who already cares enough to keep it up to date in some system.
In my opinion it's too small of a product for companies to pay for, but hey isn't 'small' the best way to start ;)
Think you're leaning more towards employee onboarding (like some others said), just not sure what products are out there in this space. I assume many!
Might be a tough type of product to sell, since companies that'd need an employee onboarding tool are growing an busy (that's their pain point), which means they won't have time and focus to keep the content in the tool (lingo and company rules, etc) up to date. If you can fix that, you might have something pursuing.
The question is: how passionate are you about HR and employee onboarding?
exactly
Hi Joep!
It could seem like the idea is pivoting more towards general on-boarding rather than my initial idea.
And truth be told, I don't care that much for HR related stuff. I just think it's damn frustrating to be the new guy that doesn't understand what's being discussed.
Personally I just ask, "What's XXX?", but I know that not all people do that. And if I were able to easily find it myself I would not have to ask others.
Then try to solve your(!) problem in the situation you're in right now. This could be something as easy as a post-it with the word you don't get, stick it at a place where other employees hang out and ask them to answer with a different color post-it. (Sorry, making this up on the fly, you can do better than this haha!)
This way you scratch your own itch. Why does it need to be a SaaS or an app? See if you can solve this issue for yourselve first. And perhaps you find it fun, then do some more work on the project.
Start tomorrow and let us know what you've come up with :)
Lingo is one part of a much broader problem: communication. Communication between large numbers of people is a massive problem. Communication is a meta-industry worth trillions. We're beginning to see it arise with companies like Slack.
Lingo by itself isn't a huge pain point, and I'm not sure that anyone would take out their wallets to pay you for it.
Edit: Although a Slack bot might actually be a great way to test the waters. I'd imagine typing something like
/lingo ABCXYZinto Slack could return a definition.Hi Mark. Thanks! That Gist is spot on! Unfortunately, there's not a Elon in all companies.
Whether someone would pay for this or not, I can not say. Maybe I need to broaden more into the on-boarding process.
I think the biggest advantage you could have over the wiki/intranet apps is accessibility. Too me this would be most useful as a browser extension and/or a desktop extension. Something that can always be accessed by selecting a word and opening the context menu.
Thanks! I also thought a bit about the browser extension app feature after @freebly wrote his comment.
Could be something that makes it more usable, more unique and accessible as you mention.
I also think this problem is real but the challenge is on how to add enough value without bolting on too much other stuff. I'm thinking adding short articles, links to specific systems or more in-depth documentation, small diagrams, cross referencing but then you get into wiki / knowledge-base territory quite fast :-) Might not be a bad thing though?
Ideally this should be super easy to get started with, very accessible for people withing an organisation (maybe work with a unique link that needs no specific auth?), or something you can embed easily into an existing wiki / documentation system with just a snippet.
Thanks for your feedback and ideas!
I've been thinking of adding optional links to "additional" information that then could be used for linking to existing wiki's and other online documentation.
But you're right. The simplicity of this seems both to be a strength and a weakness
Sounds useful although I think it could be a difficult sale (given that everybody experiencing the problem probably doesn't have leverage to immediately buy new company-wide software, for starters).
Could be a Slack bot/app, perhaps. Definitely more a feature than a product though.
Good luck!
Thanks for your feedback, Louis!
It seems more and more to me that the selling part might be the tricky one here.
However Slack and/or other IM integrations could be something to look into as well.
In my previous company, an adtech one, we had an FAQ for new-comers (or even ourself), because adtech has so many many abbreviations.
But it was not enough, because the "lingo" continues to evolve over time (and the FAQ didn't get updated), and to understand complex words (I mean, business-oriented speaking), you really need to understand easier terms first.
The best source of information was Internet ofc, but almost more importantly: by talking to each other. Because you give examples, argue etc. to make your mind and intuition. People have different opinions because some things are not clearly defined.
You have a good idea, but not sure how to make it a SaaS in its current form.
Thanks for your feedback!
Truth be told, I haven't really thought that much of how to monetise this.
But I just truly could have used it my self in my last 2 jobs. And would have loved it, if my employer had such a system setup.
I imagine this as native apps that run in background in which you could right click a "lingo word" to see the definition (or add definition if one doesn't exist).
Hmm.. That could be an interesting take of the problem, I agree.
Where I could've used it many times was during meetings where someone would talk about a certain system or term. I could've been so nice to just quickly look it up on my laptop or phone and be like "Ahh, so CAC means "Custom Article Catalogue" and it's a system where we store all the widgets that we sell wholesale", or something like that.
This idea definitely solves a pain point for many people, across many industries. I've heard from friends in sales, marketing, design, etc, etc, that the best way to progress and grow inside their field is to first embrace the particular "lingo" in that industry.
I just want to encourage you to keep going with this idea.
I agree that it should be simple, and easily searchable. But I'd suggest separating the hierarchy in terms of industries and professional roles.
Good luck!
Thanks for your feedback. Nice to know that I'm not the only one that finds this interesting 😄
It seems like an achievable app to build. Keeping something small and focused is really important. How would you make money?
Yes. I'll try to "laser"-focus on that particular issue.
I suppose that it would be some kind of SaaS with a monthly charge. $10/mo to $50/mo maybe? 🤔
If you're targeting enterprise customers then that's the sort of amounts that can usually be signed off without too much bureaucracy. I think there is some sort of sweet spot to hit because although you can do it with a wiki on an intranet page, why aren't companies actually doing that? I reckon it's because the wiki/intranet page isn't an exact fit.
Yes. As I think intranets are good for delivering news and updates and wiki's are good for thorough documentation.
But @pauldessert might have a point that while the app it self probably would be "easy" to build, marketing is going to be difficult. And that's, the thing I'm worst at 😅
I would concentrate on the MVP, why is your software a better fit than just using an intranet wiki page? Some of my favorite apps have a few well crafted features. Even the indie hackers website is a bit like that.
You have a point. For this to work. The functionality and UX must be spot on.
...and the branding needs to be just right too, people need to think "I'll just setup a [your product name] :)" rather than "I'll just setup a wiki"
Yes 😅If just a few people would think that I would be very happy 😄
yep - ain't that the truth
Hi
This comment was deleted a year ago
I know! The struggle is real 😅