Analyzing my free-trial onboarding email sequence and noticed a trend, and want to ask if you see the same in your products or elsewhere.
Some context.
For our QuickAdminPanel (tool to generate adminpanels for Laravel framework), we have 14-day free trial with limited functionality. Over that period we have Drip sequence of 7 emails, spread over 2 days each:
And looking at open/click rates, they are pretty stable: 20-30% open rate and 5-7% click rate for ALL emails.
But for the first time now I analyzed direct correlation to PAYMENTS, and it seems that people pay only in three cases:
My point is that it seems that only FIRST email matters. It's like pinging users "Hey, you didn't forget about us?" and they go "Oh right, right, ok where's my wallet..."
Do you notice same/similar behavior in your trial sequence, or elsewhere on the web?
Cause I feel the need to wipe almost all sequence (or change it to something completely different) except for the first email.
Thanks for the opinion!
Povilas