Requesting feedback on pain-discovery questionnaire for travel agencies
I've created this questionnaire for travel agencies: https://docs.google.com/forms/d/e/1FAIpQLSeejVL2K4CJw32zg3dy8xOtWz-9aGEUjAolwFTzlQfpNCRVjQ/formResponse
My aim is twofold:
First, to discover the biggest problem they face, that they would pay for to solve today, if a solution was presented to them.
Second, to discover more about a specific trend with organized trips: Several travel agencies create a Facebook Group for each guided tour they organize, for participants to communicate etc. I want to learn how they and their customers use these Facebook Groups, and what product could I build to grow this concept.
Pain-discovery questionnaires have never really worked for me. Either very few responses, or failed to discover a common pattern. So ANY comment you have on the questions or in the process in general, is greatly appreciated.
@Panos, Your pain point discovery questions appear too wide and open. If you have some context in mind, it might be useful to narrow down the questions a bit towards that. For example, istead of asking an wide quesiton - "what are your top 3 challenges?", it might be useful to ask, "what are your top 3 challenges when it comes to getting leads for new prospects?" (If lead generation was the context that you have in mind). Get in touch if you want more.
Reduce the number of questions to one or three questions at most.
A huge problem with questionnaires is that they're always too long, and people don't have time to fill them in.
Have you considered asking just one question?
Your first question "What is the biggest challenge you’re currently facing?" would be perfect. You wouldn't even need to create a questionnaire, you could just ask people in email, or however else you're sending this out.
This seems way more personal to me, and way more likely to get a response. For the people who do respond, you can always follow up with further questions, starting a true, personal conversation with your potential customers.