[CHIME IN] How to Test the Market Before Building a Product

I'd suggest this:

Find out where they hang out (let's say you find a Facebook group with 1000s of your potential customers).

Make a post, something like:

"Hey, I'm making [x], if you want to know when I release it, type 'yes' in the comments".

I'm seeing these types of posts A LOT on many entrepreneur Facebook groups, and people actually comment on them.

Now, try that with the 4-5 ideas you have. See which one has significant traction.

Here's a quicker way to test your market: cold email your ideal customers

Some benefits of using cold email for product validation:

• You can test different messaging (different copy, different benefits, different pain points)
• Instant feedback: if you see someone open your email but they don't reply, you know that messaging probably isn't working. If they don't reply within a day, you move on.
• You know exactly who your audience is (since you had to find the people you email), rather than having to guess who is visiting your landing pages
• You start a dialogue with potential early customers

The hard part:

• Finding RELEVANT people to cold email
• Finding their email addresses (but you can use hunter.io or skrapp.io to do this)
• Scaling it (although this isn't a massive problem if you're in an early stage startup since you have to do things that are unscalable)
• Handling the rejection

Shameless plug, but here's a blog post you can read (from my startup) that will give you tips on how to send cold emails:

https://www.actionable.me/blog/sales/how-to-send-cold-emails-that-get-you-new-customers/

And some cold email templates specifically for startups that you can use:

https://www.actionable.me/blog/sales/3-of-the-best-cold-email-templates-for-saas-startups/

You provide a solution. Concentrate on the ideas that fix a problem for people. Talk to people to discover whether they will pay you to fix the problem. Use the landing page to discover more.