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Launching our 14th product of the year today: Howler 3.0. Feedback?

this product

Hey everyone!

TLDR: https://www.producthunt.com/posts/howler-ai-3-0

Launching Howler 3.0 today: the simplest way to pitch hundreds of targeted journalists without spamming or spending thousands of dollars on a PR agency.

Since launching our 1.0 over half a year go, weโ€™ve helped over 100 startups pitch their products to journalists, helping them get connected with both major outlets like TechCrunch and BBC and local news and radio stations. ๐Ÿ†

Full story on this product and how got to this 3.0 can be found our Product Hunt post here. I'd really appreciate hearing your thoughts over on that thread as well ๐Ÿ™

Here's what's new in our 3.0:

๐Ÿ“ฃ Weโ€™ve added ~100k new journalists to our outreach database (almost 600k total now)
๐Ÿ—ฝ Weโ€™ve on-boarded a team in NYC to manage these campaigns in-house
๐Ÿ“Š We now send full campaign reports of journalists targeted and their open & reply rates, not just broad percentages when campaigns are complete
โšก๏ธ You can now download the lists of journalists (and their emails) you're matched with once each campaign is complete

Howler isnโ€™t intended to be a magic pill to get you press, but rather an alternative to you manually googling for journalists, writing a few cold emails, then giving up when no one answers. Itโ€™s a quick blast to test the market and a team behind the wheel to help you follow best practices and not step on any toes.

If you run a campaign and it doesnโ€™t seem like the ROI is there, you can cancel immediately (unlike traditional PR agencies that lock you into time-based contracts regardless of campaign success).

I'd love your feedback on how you tackle PR as an indie hacker, if you have time to do it yourself, if you've had success doing it, etc.

Thanks!

  1. 2

    Nice work Matt! Keep 'em coming!

  2. 2

    Looks like a decent service. I'm using Vulio at the minute and it's a big meh.

    1. 1

      Yeah I haven't heard great things about them

  3. 1

    Just to confirm, in your challenge are you counting each release as a new product? Like 3 of your 14 products are Howler?

    1. 1

      Yesโ€“โ€“each major new release of one of our products counts to us as a new product