First ecommerce venture. How do I improve and/or market this?

It's tough to get people out of the Instagram platform.

I think you should be using Twitter and Facebook as well. A lot of developers hang out there.

Also check out this subreddit if you haven't already - https://www.reddit.com/r/ProgrammerHumor/

I run starterstory.com, an "Indie Hackers" for e-commerce businesses. You can find a bunch of interviews that might have some relevant info.

You can try to advertise on popular forums for developers. I am sure it will work if you have good products.

Put your designs up on other marketplaces such as Redbubble or Zazzle

I learnt some great stuff there https://www.builtwithshopify.com/

You can try in Hashnode (https://hashnode.com/) (social network for developers) in January showoffs section. https://hashnode.com/post/did-you-find-or-create-something-cool-january-2018-cjbxb8ct60639dxwu1k4cksmg

Are you retargeting on Facebook/Instagram? Also, lookalike audiences may be great for you (based on current customers and site visitors).

What is your marketing bottleneck? (ie the worst metric and the one you need to improve most)

Hey!

Congrats on the support from Elon Musk. It's a very cool story. I'd try to leverage that somehow.

I'd recommend you experimenting with advertising on different platforms and see which one is most lucrative for you. I have a gut feeling that reddit would be good for you.

Also maybe this would be interesting for you: https://carbonads.net/

Build landing pages and try to bring them up in different search engines.

Good luck :)

This comment was deleted 5 years ago