A good product experience immerses & engages your users building momentum and flow.
Enable your users to create a bond with your product.
Remove elements that distract your users.
There’s a natural flow to how the user would experience the product - enable that and get rid of the remaining.
Make your product’s onboarding experience completely indistinguishable from the “natural” product itself
Educate your users & integrate timely, relevant guidance within it.
Your user is the one calling the shots.
Guide users to the promised land via actions that lead to incremental progress they can experience .
Continually help users get more value out of your product based on the stage your user is at.
10.Optimize for “here’s what you can do with your product”. Not “here’s what our product can do”
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