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A/B testing - Idea #1

One of the first items that most site test are CTAs.

A button is a button, what range of tests can you actually run?

  • CTA text and background-color
  • CTA size
  • CTA label font-size
  • CTA font type
  • CTA border-radius (only consider if you have a substantial amount of traffic)
  • CTA positioning on the page element (left, centre or right aligned)

More ideas to come soon.

More here: https://www.growthsnippets.com/

on November 21, 2020