A quick tip to build a strong SaaS brand. (Day 82 - 100 Days Writing Challenge)
SaaS Branding tip:
Make sure the look and feel of your product stay true with a visual language that's simple, clean and consistent.
Use typography and color that's always the same.
Build a brand that's recognizable & trustworthy.
Awesome quick tips!
My team thinks of three major elements for branding: visual, language, and identity.
Visual - imagery, graphics, etc that are used to communicate identity
Language - text, emojis, and formatting used to communicate identity
Identity - who we are, who we're targeting, what we do, and what we plan to do
(being super concise on the above)
Visuals help to hook people, but (normally) language is what evokes people to action, and identity is how you wrap everything together into a package people can understand
We're building a tool to help startups with understanding their brand's quality compared to other brands: https://brandesaurus.com/
It's important to know how competitors are branding themselves as it can show shortcuts while also showing what to avoid!
A lot of our mentors/advisors always recommend doing a market deep dive before sincerely pursuing an idea so you understand the "landscape" you're getting into.
Great tips 👍