A tool for writing better landing page copy

Hi all!

I'm finally scratching an itch that has bothered me for years: https://copybranch.com/

In my day job, I'm a founding member of a VC funded startup - in charge of frontend & design. So I'm constantly designing and building out new landing pages.

Something I see people do wrong is get too excited about design when it comes to building landing pages (I've done this before!). I believe the crucial first step before design is to actually write copy. I call it copy-centric design.

You should design landing pages around content, not the other way around. There's a big issue though...

Design shouldn't influence your copy, but layout will.

Copy is highly influenced by the context in which its displayed. Its important to know whether you're writing a full width header, a grid of key points or a text-image section.

Therefore, writing copy in normal text editors feels wrong and people skip straight to Figma/Sketch and lorem ipsum hell. So, I created Copybranch: a text editor made specifically for writing copy, while building out layout and being able to iterate on every line.

Key features:

• Use Layout mode to build out basic layout wireframes while writing your copy
• Use Flow mode to simply edit your copy without layout, to focus
• Navigate everything entirely with keyboard shortcuts, so you can build out your landing page structure and copy without lifting your hands
• Branch out multiple versions of any section, so you can hone in on the perfect copy

I've started building Copybranch at night during the week and am having a lot of fun. This is going to be very useful, if for one else, at least for myself :)

Sign up to the early access waiting list to let me know this would help you, and be first to get invited onto the platform when ready.

Cheers for reading!