I'm going to have a sponsorship on a podcast soon, and I want to provide a special landing page for listeners to land on. I can't offer a specific discount code, since I haven't launched yet, but I do want to encourage them to sign up for the "when it launches" mailing list that comes with a discount code on launch.
What should I keep in mind when writing copy specific for this audience, and how should it differ from the homepage copy?
Not sure what I should be saying. You can browse landing pages online.
This is a pretty good resource: https://www.cortes.design/blog
After you set things up and make a minimal landing page, post it here (notify me as well) and I'll help you. :)