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Audience-specific landing pages

I'm going to have a sponsorship on a podcast soon, and I want to provide a special landing page for listeners to land on. I can't offer a specific discount code, since I haven't launched yet, but I do want to encourage them to sign up for the "when it launches" mailing list that comes with a discount code on launch.

What should I keep in mind when writing copy specific for this audience, and how should it differ from the homepage copy?

on May 9, 2020
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    Not sure what I should be saying. You can browse landing pages online.

    This is a pretty good resource: https://www.cortes.design/blog

    After you set things up and make a minimal landing page, post it here (notify me as well) and I'll help you. :)