Banana Content Is Killing Local Brands

Local businesses are drowning in what I call Banana Content, soft, generic, forgettable posts like:

“Happy National Avocado Day!”
“Here’s 5 quotes about success!”
“Mondays are for coffee ☕”

You’ve seen it. You’ve probably scrolled right past it. Everyone does. Including the algorithms.

The Problem?
It doesn’t build trust.

It doesn’t convert.

It makes your brand look like it's trying to game engagement while saying nothing.

Worse: it waters down any real message the business could be putting out.

What Actually Works?

Content that:

Addresses real problems

Calls out myths

Educates or entertains with intent

Gives someone a reason to say: “Hey, that’s me”

Algorithms don't favor content. They favor attention. And Banana Content doesn't earn it.

Local businesses don't need more noise... they need signal.

If you're running a marketing agency and Banana Content is your offer... you're the banana.

🧠 Build smarter. Speak sharper. Convert better.