Bite-Sized Content

Right now it’s kind of trending. TLDR (Too long;Didn’t Read), snackable content, short form content, Tweetstorm.

But is it the right fit for us? Should we use it and go with the flow?

There are people who enjoy reading this type of content. Usually fast and easy to grab the point. Really work well for busy audience (mostly) and for those who have problem with reading long contents.

Contents tend to be honest, because we need to tell the “truth” in a few words.

To practice, you can use Twitter. A single tweet is limited to 280 chars. That is like 2-3 sentences. You can also learn from accounts with huge followers how they share their stories/values in tweets.

There are newsletters that use this type, such as TLDR, Trends.vc, Mailbrew, Morning Brew. They have a quite large audience (>1000 audience).

Social medias also seemingly go with this approach, Tiktok is a good example. People enjoy >1 min contents, also around 15s content. Instagram Story is also moving this way.

Read the full post here: https://stories.sawirstudio.com/bite-sized-content/