Building for a market that doesn't know it exists yet

the weirdest part of building aisa isn't the AI. it's that we're selling an answer to a question most companies haven't asked yet.

everyone agrees 'AI skills matter.' but almost nobody has a process for measuring them. when we tell hiring managers we assess AI skills through conversation, the first reaction is usually 'wait, that's a thing?'

the cold start problem here isn't distribution — it's category creation. you can't run ads for something people aren't searching for. you can't compare to competitors when the default competitor is 'we just ask candidates if they use ChatGPT.'

what's actually working: showing the output. when a hiring manager sees a report that says 'this candidate scored 7/10 on prompting but 3/10 on output verification, and here are the exact quotes that show why' — that's when it clicks. they didn't know they needed it until they saw what it looks like.

we're at the stage where every customer is essentially a market education exercise. the product sells itself once people see it. getting them to see it is the entire challenge.

aisa.to if you want to check it out