Feedback on copy & messaging
Hey all,
This is the second time that I asking for feedback on https://goalskeeper.io/, last I got good feedback, I describe the product instead of what the users will get from using the app and I hope that I changed it for a better version.
I do aware that I should include some screenshot of the product and I'll do it soon.
I agree with you - it'd be great to see some screenshots of GoalsKeeper in action. I also think you need to be more specific in your hero section - if you have to answer a question like 'is this a task management app?' that means you need more specificity around what your product does.
I think the learning aspect of your product is really the main differentiator. A lot of tools offer business goal tracking, but not many offer a way to learn from your mistakes and previous experiences. Could you maybe elaborate on that?
For your features section, a good formula to follow is "outcome + features to get there." For example, "Boost your productivity by focusing on successful initiatives with [XYZ feature]."
Does GoalsKeeper integrate with other metrics tracking tools? That'd be useful to mention on the landing page so people can relate to it and know if they're a good fit for the product.
All in all, I think your landing page really needs more specific things about your product. Everything you say on there is true - business goals are crucial. But how does your product help people succeed? That's what they want to see on your landing page.
If you'd like to chat more, connect with me on Twitter. As a writer, I'd love to help with your copy or your blog!
Thanks a lot for your feedback!
Regarding the learning part, there are daily/weekly/monthly/quarterly routines screens in the app. The app pushes you to write your retrospective for each period on those screens. By writing the reflection, you will learn a lot. Also, the app shows you your mirror of the previous period so you can learn from the retrospective of them.
I'll try to catch in Twitter
That sounds really interesting! Definitely something you should mention on your landing page. :)
Hopefully, soon I will add some videos of me showing the product.
I appreciate your feedback, thanks