Found an unexpected user group

Hi IH!

I am currently working on LinkDeck (https://www.linkdeck.me/): a landing page generator that uses widgets to auto sync your content from other platforms. We strive to be LinkTree + Instagram, focusing more on the visual display of multi-media.

My original assumption was that this would help artists/designers the most. And true enough, they are the user segment with the highest sign up rates.

But when it comes to paying customers, almost all of them are entrepreneurs who own agency businesses. They have their custom domains and sites and I honestly don't see a need for them to use my product. Could you help me understand what is the value I am providing to them?