Full guide to finding your potential market 🔍

You may be tempted to think that you picked a bad market if your initial offer fails. Don't quit, commit to your niche. Even if you don't succeed at first, try until something works. Here are four indicators to look for:

Pain: There must be a massive pain. Customers should be suffering — and you should be offering a solution. Make your potential customers see life without the pain — with your solution. The pain is the pitch: if you can put words to the pain accurately, they'll buy. The bigger the pain, the higher the price you can set.
Purchasing power: The second indicator of a good market is purchasing power in prospects. If your prospects can't actually afford what you're offering, it won't work. Serve those who can actually pay you.
Easy to target: The third indicator of a good market is that prospects are easy to target. If they all gather in one or a few places, it's pretty good. However, if they're scattered and hard to reach, it'll be very hard to create offers.
Growing: The fourth indicator of a good market is that it is growing.

How to Create Value in Your Products and Services?

To drive value, you must increase or decrease the variables in the value equation. Increase the dream outcome and the perceived likelihood of achievement, and decrease perceived time delay between start and achievement, and decrease perceived effort and sacrifice. So you have to know:

What will you make?
How you'll make it happen?
How long it takes?
What is expected of you?

The Value Equation:

Dream outcomes: Everyone has a dream outcome. A desire. A goal. It's a burning want. It's what bridges the gap from where they are to where they want to be. We need to channel that desire. We need to depict the dream back to them, so they feel understood, and then explain how our solution will get them there.
The perceived likelihood of achievement: People want certainty. They want results, guaranteed. To increase the value of our offer, we must communicate the perceived likelihood of achievement. We can do that through messaging, proof, what we include (and don't) in our offers and our guarantees.
Time delay: A good way to drive value is to reduce the time between the customer making the purchase and achieving their dream goal. There are both long-term outcomes and short-term experiences. Often, there are short-term experiences that occur on the way to the long-term outcome. They happen along the way and provide value. The short-term experiences are like carrots on the journey. They make the road bearable and more likely for the customer to achieve their dream goal. It's like small milestones. We want clients to have a big emotional win as close to their purchase as possible, which gives them emotional buy-in and the momentum to reach the finish line. Make fast wins for your client. This helps them to see that they're on the right track. Fast beats free. People pay for speed.

check out theinsightpad.com for help with finding your market