Gamify Your Free Trial Like ProdPad

Data analysis on ProdPad's users explained that using the standard 30-day trial period was too long, with most decisions happening within the first week.

So, they reduced the trial period to 7 days, and conversions doubled.

However, some users still craved more time.
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Instead of simply extending their trial, ProdPad got creative.
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They gamified it.

Users could now earn extra trial days by engaging with the features on the platform:

1/ Adding a Product? +1 day
2/ Entering your Product vision? +2 days
3/ Adding an initiative to your roadmap? +2 days
4/ Adding a description to your roadmap? +2 days

ProdPad then has nudges throughout the app to inform you of your real-time progress.

This 'win-win' approach skyrocketed results:

1/ Trial-to-conversion time doubled again.
2/ The overall conversion rate tripled again.

Beyond these impressive metrics, it increased valuable user feedback, which fueled continuous improvement.

‍~ Thanks to Janna Bastow and the ProdPad team for helping me with this :)

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