I wanted to know how many of you are aware that Google's universal analytics product is sunsetting in June this year and it is being replaced by a more complex product called GA4.
Have you already made the switch or planning to?
If you've made the switch to GA4, how is it working for you?
I am asking because I am running a product usermaven.com which is a simple alternative to Google analytics. It's a no-code tool so the focus has been on simplicity but for power users, it can do a lot more., especially for SaaS businesses. We have a generous free plan up to 1 million events per month.
So, I am looking to talk to people who can try an alternative to GA.
GA4 is unusable.
Why would they replace it with something so inferior?