Grow Your Audience From 0 Tactics
When you are planning to grow your audience, everyone tells you: Go find your audience, find where they are hanging, and participate with value…
But, how?
How do people with more than 100k twitter followers, or ~50k LinkedIn followers, or 1m Youtube subscribers, grow their audience when they started out?
What did they do to grow their Twitter accounts that fast?
It’s no doubt that creators are racing to build their audience.
We want to grow our audience, because so we can launch products easier and having a big following helps that.
This also is supported by living proofs like Daniel, Randall, Janet, who started out without meaningful followers list, but when they launched, it was like easy as pie to get thousands of sales.
I’ve studied some of Twitter accounts that in the past 1 year have grown their followers. Although this research derived from Twitter, I believe the same actionable tactics are applicable to other social media platforms (LinkedIn, Youtube, etc).
If you still want to grow your audience, read on.
1. Tweeting daily
If you follow accounts that have, say 2~5k followers, you may see their tweet, probably once, or twice in your timeline. That may not be a concidence. Every tweet you bring can be someone’s epiphany out there.
Tweeting daily can increase your awareness, and even bring you some retweets.
But, we don’t want to tweet our great content into a void, do we? That’s why we need to tweet smart.
2. Spend time engaging with others
While you’re low on followers, spend more time engaging with others. Have conversations.
When you respond to popular tweets, your tweets get more visibility.
If your tweets are good, people will visit your profile and consider following.
So try these steps:
- Comment their tweets with value
- Quote tweeting tweets with your perspective
- Write valuable tweets and tag them
- The @IndieHackers Twitter account provides lots of opportunity to engage.
3. Optimize tweets for retweets
- Tweet contents that people can reference back later.
Here are some ideas tweets we can use:
- Insider Info
- Reference guides
- David VS Goliath
- Contrast
- Surprising Everyday truth
- First hand lesson
- Tweet-sized book
- Actionable advice
- Everyday basic
- We’re all thinking it.
- Create threads. Tweets like “100 advices about business” works as thread. Here are the sample you get inspiration:
4. Optimize your profile to get followers
Express clear and valueable topic in your bio. E.g. “Tweeting about helping you grow your audience”.
Use pinned tweets to extend your bio. Example: your highest value, most retweeted tweet.
Your last 2-4 tweets can help someone decide to follow you or not. Make sure your last tweets appeal to them.
BONUS: Make sure to convert your followers to your owned channel
The number of your followers in social media will mean nothing if they decide to ban you.
Not long ago, a big social media company decide to ban one of an influential account. We want to avoid that.
You need to move your followers to your own channel, say like your newsletter or your blog.
2 ways to make that happen:
- Put your subscribe link to your profile/bio
- Tweet the digest in a thread, ask people to subscribe to get a more in-depth content.
You may also interested to get 6 curated tools to help you start growing your audience here:
Originally posted on https://first10k.sawirstudio.com/grow-your-audience-from-0-tactics/
