Hi!
I've updated the landing page for my app:
https://p42.ai/
I'm not sure how clear the value proposition is and would love to hear your feedback - how could I improve the page?
Thank you :)
My 3 main sugestions.
1. NO animation in the headline
Online smart readers don't exist. They are a legend. A message works if it's immediate.
In your case one has to see the animation to get it.
Plus it looks like a cheap trick, while you target tech savvy people.
2. Why don't start highlighting the problem?
Readers only care about their problems.
The safest way to get their attention is to ask a question like: "Do you have PROBLEM X?"
In your case it can be something like: "Old JS and TS drive you crazy?"
(I'm just learning JS so not sure this is the right way to present the problem. I hope you can get anyway the point of my example. Otherwise let me know in the comments.)
If you start with a question around the problem the whole copy gets easier. No need of fancy words or formulas. In the subhead you say something like "Modernize your code in less than 10 mins".
And then you present P42.
3. There's no clear uniqueness
Are there competitors? What distinguish you from them? It's not clear, hence the reader has to do his own research (aka leaving the page).
What differentiate P42 from other solutions for the same problem? I'm not an expert on the topic. But this info is not clear to me, after reading the page.
Let me know if this makes sense to you.
Thanks Samuele - this is great input. 1 + 3 are pretty easy for me to change. 2 is slightly harder.
The problem usually appears in teams of 10+ developers after they worked on a software product for 2+ years. Efficiency drops as the tooling becomes outdated. Often investing in modernizing it is deprioritized, because of the short-term cost/benefit involves lots of manual work. Plus the work is boring and not well regarded (for e.g. promotions) so developers rarely want to do it.
As a result, teams suffer and companies get a competitive disadvantage: Engineers work slower in an outdated codebase. It gets harder to attract talent and to onboard the talent that you find. Good developers leave as frustration levels go up.
What does it make #2 harder?
The ideal is to hear how customers describe their problem.
Till then what about something like: "Is your outdated JS/TS killing your efficiency?"