Not signups, not paying users. Just 100 real people landing on the page.
For some makers it's one good post and it's done in an afternoon. For others it takes weeks of showing up in the same places over and over.
If you've launched something, I'd love to hear:
I think a lot of people quietly give up in that gap between "it's live" and "people are actually visiting", so real numbers from real launches would help a lot of us.
For most products I've seen, a couple of weeks of showing up in the same few communities, not one launch post. The thing I'd do sooner: make sure those first 100 have one obvious action on the page, because early traffic is small and every visitor who leaves without a trace is a lost conversation.
I'm building Mythex (an AI app builder), so here's one honest data point. It's about sign-ups rather than visitors, but the lesson is the same: our early traffic came mostly from paid ads, and that hid how little the organic side was doing. The week we stopped the ads, daily sign-ups fell by roughly 90%. The ads had been answering your question for us, and the real answer was "not yet".
What I'd do sooner if I launched again:
What are you launching? Where people are choosing depends a lot on that.