How to find the right channels for a Developer Tool?
Hi all,
I asked for some feedback about my landing page here at IH yesterday and got more traffic than I thought I would get. Even though I only got two responses.
Although I had around 75 visitors, nobody converted. This tells me that probably most people were just curious to see the landing page but are not very interested in the product.
What is usually a good way to get developers to sign up to your product?
Thanks,
Thiago
Hi,
I wouldn't expect some customers from just one feedback request on IH.
First of all, your product is very specific - it's for big teams that already have established a workflow that needs to be integrated into Slack. I don't think that your customers can be found here - just because of IH nature - "indiehacker" usually means 1-2 person teams that are pretty happy with their workflow.
Another thing - because your product is pretty specific, you need to provide more information on its using - FAQ, documentation, articles etc. to explain why teams really should use it.
Good luck.
Thanks is great feedback, @Zencentric!
Since I am biased, I am still trying to find out what would be appealing for teams. That's the kind of feedback I was hoping to receive here.
For example I don't know if people are familiar with ChatOps, or with Docker, or if they already have their development process containerized.
The only benchmark I have is the current company I work for. I know that using coolops was a great thing there, and I was hoping it could help more people.
Would you suggest a good way I can learn this? Maybe a way to get people who didn't understand the value proposition so well on the landing page to at least drop me a message.
I was also thinking to add less information on the landing page and just try to add some few things that would catch people's curiosity.
I don't know, this is my first time doing this and it's a bit hard for me to get ideas.
Okay, you need to figure out your end users. From my understanding even if they know about Docker (like me) they probably don't use it (like me again). So I would first find exactly which customers, companies use such tools as Docker, Slack and all others tools you use.
How to do that? Try to explore forums, any communities related to these tools and see which companies/people are presented there (for example checking their profiles).
You can't just deliver a product and think that people will start use it just because of its existence. You need to find their pain, problem that your product solves successfully and try to bring this value exactly to them.
But also you can find customers among companies that don't use Docker and never heard about ChatOps (like me again :) - provide valuable articles explaining why we need it. It's a part of your journey, you like 99.99% of us can't avoid it :)
This comment was deleted 8 years ago
I'm also building a developer focused product
Couple of things I've tried and/or want to try:
I've said this before but I think we should organise a group for IndieHackers building developer tools