How to get on track after a rushed launch?
So, I launched Prep(https://www.indiehackers.com/product/prep-university-companion) straight to Play Store and App Store on Jan with no social media presence, little to no subscribers or Leeds.
So, you guessed it, I got very little downloads, and in-panic I published on Product Hunt, without even a Landin Page, so didn't get a better visit-to-download ratio.
I'm slowly gaining social media presence, the idea is neat and there is a lot of features to publish and deliver as promised (Only published a 1/3 feature, 2nd almost ready).
And I'm soon going to launch the Web-App. What do you people suggest?
In a way this can be looked at as a blessing! Many people focus so much on a “launch” and then two weeks later they get down on themselves when the spike of traffic vanishes (trough of sorrow).
I would focus on only 3 marketing channels that are SUSTAINABLE and SCALABE, and then test and track results. An example could be something Content, Google Ads and Social Media. Test channels like this for 3 months, track the metrics and add and drop new channels based on the traction you’re getting.
Launches help get a handful of users in the beginning, but models like the one described above help your company sustainably make money - so don’t stress too much 🤗
@mrbenny Really appreciate the feedback. I definitely have diverted into the path of
re-launchingnow from time to time in different platforms, so that the product keeps getting new interestsLaunches are an overrated legacy from old entrepreneurship.
Show up consistently.
I suggest reading this...https://caseyaccidental.com/kindle-fire
Do things that don't scale while keeping an eye on how the non-scalable strategy will fit into a scalable strategy
Dang, I'd seen a similar thread on Twitter, and that has definitely given me a good dopamine rush to trust my product and work on.
Really appreciate the feedback.