- Don’t just build from an idea. Start with keyword research or test viral angles on TikTok.
Use Reddit or anywhere you can hack free distribution. Distribution is everything.
- Stop cramming features. Nail your onboarding.
If users don’t get why you solve their problem in 30 seconds, nothing else matters.
- After onboarding → show a paywall. Every time.
If your app has no backend/API costs, test a free trial. Don’t give too much away for free—limit it or cut it.
- Run offers on big dates: Black Friday, Christmas, Valentine’s Day.
People are primed to buy.
- Don’t just list features on your paywall. Sell the outcome.
“Better sleep” beats “10 sounds to choose from.”
- If they close the first paywall, hit them with another offer.
It works way better than you think.
- When they reopen the app, show another paywall.
Add a discount. Rotate offers so each open feels different.
- Not in a brutal category? Test Apple Search Ads early.
Build custom product pages. Skip Basic campaigns.
✨ Thread by @iwitaly
Side note: I’ve been working on Social Media Marketing Templates that make marketing more organized and stress-free. here’s my little project: www.marketingpack.store
Appreciate your time!!
