How using the WRONG Growth Strategy is destroying your productized service.

A bit of context.

My goal was to use Linkedin as a way to generate traffic and conversions from connecting SEO micro-agencies.

Bear in mind, I have already sold to the SEO micro-agencies and that I understood SEO enough to sell my SEO content writing services.

I also wrote B2B tech articles like these:

• Use This Guide to Use Different Types of SEO (and Avoid Using the Wrong SEO) to Boost Your Ranking: https://docs.google.com/document/d/13_WeYibGvhqqcA2Jf92B-4s9O7jnRGZMFdoQQ6AMrn4/view

• 5 Bing Keyword Tracker Tools for Bing SEO in 2022: https://docs.google.com/document/d/1s25gFUT_JX9n0Nh9pVibmJxdzk2LgV35p8xT6bUeqlI/edit?usp=sharing

• How Can I Improve My Technical SEO for My SaaS Site: https://docs.google.com/document/d/1XL0PRzLoEPX8zZDO0sXj0UXFk2I2mQz88udHEQfUD8U/edit?usp=sharing

What I did not know that even I generated conversions and sales from Linkedin, I was still screwing myself over.

I write B2B tech articles but I was able to generate faster growth because I was using Retail Growth.

This meant that I was generating fast, quick sales easily because people were incredibly interested in my price offering. Plus, I had developed a system where I could turn in articles within 12 hours (actually it was 3 hours per article).

My mistake was that I was using Linkedin Sales Navigator to prospect to each SEO micro-agency.

This took a long time for some prospectors reach back to me.

I was using an Enterprise Growth strategy for a Retail Growth product. I was charging $30 per (retail) article - at the time

(I now charge $40 per article, $100 per 3 articles, and $200 per 6 articles.

I also find 7 SEO-competitive topics that you can use right away to grow traffic for your website. You can claim your articles through this form: https://rae1olq1qsm.typeform.com/to/YAGEbess)

This means that I was wasting time and I wasn't reaching out to as many people as I once did.

Once I realized my mistake, I changed my marketing strategy to be more congruent.

I now use Retail Growth strategies for my SEO content writing articles. This means that I use the strategies that value Impressions (how many people at one time are able to see my ads) versus Enterprise Growth strategy (how well do I know this person).

Because of this, I was able to save time when it came to advertising my SEO content writing strategies because my ads were more exposed to more people.

With the freed up time, I was able to dedicate more time to fulfilling orders AND build the validated digital assets:

• a content brand around Video SEO
• a subject matters expertise marketplace
• a lean service operation that creates high-converting visual assets for other tech-related businesses.

Perhaps right now, you are growing your company but it could be growing faster.

If you are using the wrong Growth Strategy, I can help.

If you want a quick market research report (starting at $10 half-upfront), feel free to fill out this form: https://o1yqdk5cj86.typeform.com/to/rhm4y3p1

If you are interested in talking about how you can grow your company leveraging the right growth channels for your startup, you can reach me here: https://o1yqdk5cj86.typeform.com/to/vWsofT18