How would you get your first SaaS customers?

Melanie, i checked your homepage. "If it's in a spreadsheet, you can predict it" is broad, while $499/month asks someone to understand the business value quite quickly.

I'd test one role and one decision before choosing trial vs webinar. For example, if stock planning is a use case your platform supports, show a sample sheet, the predicted number, and the reorder decision it would change. Compare it with their current simple baseline too. That makes the demo about a decision, not learning machine learning.

For the first conversation, sample data removes the hurdle of uploading a company's own spreadsheet. Then ask whether they make that decision often enough for a paid tool to matter. A general webinar can come later once the same question keeps appearing.

I run Cent, working with founders on getting users. Which specific decision do your best-fit prospects currently make in spreadsheets?

I think the first few customers are a different problem from the next few hundred.
At the beginning, I'd optimize for conversations and actual usage rather than trying to find a scalable acquisition channel immediately.
Once you see who gets value from the product and why they came in, you have something to build a distribution process around.
Otherwise it's easy to optimize the channel before you really know what kind of user you're trying to reach.

I wouldn’t test trial vs webinar yet. I’d find five people with the same spreadsheet decision, build one prediction with each, and note where the setup repeats. Which role owns that problem today?

Before choosing trial vs demo, have you learned whether the people who do respond understand the problem but hesitate to try, or whether you're mostly reaching prospects who don't have a strong enough use case?