I realized most small businesses don’t actually need a CRM

The more user interviews I do, the more I realize most freelancers and small business owners don’t want “CRM software.”

They want:

* a simple way to remember leads

* reminders to follow up

* visibility into overdue conversations

That’s it. Most existing CRMs feel like they were built for sales teams at large companies, not individuals juggling WhatsApp chats, client work, and daily operations.

I think there’s a huge gap between:

“enterprise sales software”

and

“simple follow-up systems for normal businesses.”

That gap is exactly what I’m exploring with FollowHQ.