I'm considering selling Opinix to fund my next project
I've spent the last few months building Opinix, a survey and task rewards platform connecting participants with opportunities to earn rewards and businesses with consumer research.
Opinix is live, and we're currently at 27 users.
The product already has participant and admin flows for things like surveys, tasks, wallet/rewards, transactions, referrals, and community.
I'm now seriously considering selling the project.
The reason isn't that I suddenly stopped believing in it.
I've learned a lot from building and testing Opinix, and I have another project I want to start. Instead of putting everything I've learned on the shelf and starting from zero again, I'd rather see whether Opinix can become capital for the next thing.
So I'm opening this up publicly:
Would another founder want to acquire an early-stage survey/rewards product and take it further?
I'm especially interested in hearing from people who already understand marketplaces, consumer research, rewards, or user acquisition.
I'm not going to pretend Opinix is a huge business. It's early, the user base is small, and there isn't a giant revenue story to tell.
But the product is built, live, and has real users.
I'd rather find the right buyer than let the project sit unused while I move on to my next build.
Curious what other indie hackers think: at what point does selling an early product make more sense than continuing to operate it yourself?
At that stage I'd probably base the decision more on whether you still actually want to work on it than whether it's big enough to sell. If you're mentally over it, selling it to someone seems better than slowly letting it die...
Honest take: at 27 users, the code itself is worth almost nothing to a buyer, and the hours you'd spend shopping the deal around, doing diligence calls, and handing everything over will almost certainly exceed whatever you get for it. The alternative I'd seriously weigh is maintenance mode: freeze the feature set, keep those 27 users happy with minimal upkeep, and start the next thing. You keep the option value, and everything you learned from building it still compounds into the next project.
The transfer insight: marketplace acquirers care about elasticity, not user count. A 27-user base is tiny, but if you can show that one thing drives repeat participation (e.g., "survey payout timing" or "reward clarity"), that's actually transferable. A buyer's friction is rebuilding the loop from zero. You've already mapped it. What one decision do your 27 users make that tells you they'll come back?
Survey reward platforms live or die on response quality, so a buyer will want to see how you catch low-effort answers (speeders, straight-liners, copy-paste text) as much as the participant numbers. If you have that data, lead with it in the listing.
Among the 27 users, what behavior would make you confident Opinix has transferable value for a buyer—repeat participation, marketplace activity, or something else?
I’d look for a combination rather than one metric.
Repeat participation would be the strongest early signal — especially users completing a second or third opportunity without needing intervention.
I’d also look at marketplace activity: people viewing opportunities, starting them, completing them, and returning when new ones are available.
With only 27 users, I don't think I can call that proven yet. What gives Opinix transferable value right now is the combination of a working product, real user behavior, the reward/verification infrastructure, and evidence that the core loop can be repeated.
That’s part of what I’m trying to validate before selling it.
Just sent you an email with my thoughts on this, Daniel. Would be good to continue there when you get a chance.