IMPROVE YOUR MOBILE APP📱
Even if you think that your mobile application may be complete and ready for launch, there is always space for improvement.
Monitor those most crucial KPI metrics of a mobile app and evaluate your app's success.
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CPI (Cost per Install)
The very first mobile app KPI is the CPI, which defines the cost of acquiring a new user via a paid advertisement. It is determined by dividing your total advertising spend over a specified period by the number of new installs. CPI is frequently the sole measure that people consider when conducting their marketing for mobile apps. -
Daily Active Users (DAU) & Monthly Active Users (MAU)
These mobile app metrics can help you determine how valuable and engaging your mobile app is to your app's downloaders. Everyday Active Users (DAU) are the unique users that visit your app daily, and Monthly Active Users (MAU) are the individual users who visit your app once a month (MAU). -
Churn Rate
Churn rate is how users delete, cancel, or downgrade their mobile app subscriptions. Churn is bad enough on its own, but it becomes exponentially worse when your most important, revenue-generating app customers leave. -
AppStore Conversion Rate
That is the percentage of users who download your app as a percentage of all users who view your app store page. CVR varies by app category, operating system (iOS or Android), and country. -
Lifetime Value (LTV)
The lifetime value is precisely that—the typical user's monetization throughout their interaction with your service. This measure can be challenging to compute, depending on your company plan. -
Average Screens per Visit
This app metric measures user engagement. The more screens a user views, the more engaged with your software. -
App Load Time
This mobile app metric defines the time required for an app to load from the initial tap to the point of use. That also applies to in-app screens and the time needed for the user to transition between screens or activities. -
Stickiness Ration
The Stickiness Ratio is a critical app metric that indicates how much value your app users gain from it, often measured for months. This calculation takes both DAUs and MAUs into account.
