Landing pages of 3 tech giants
I have really been thinking about what makes good landing pages recently after launching an MVP for livin-in.com.
It got me thinking about how do the landing/home pages of the biggest tech companies currently look and what lessons are there to be learned.
For my experiment, I took Amazon, Facebook and Google.
The difficulty is that one might argue that due to the brand presence of these companies we already inherently get what they do. I still thought it would be worthwhile to have a look.
A good landing page is easy to understand and creates trust.
Amazon:
Easy tagline - "We ship products around the world"
An immediate call to action - New customer start here (Although this disappeared quickly)
Clean and uncluttered
The very simple navigation bar
Search bar
Facebook:
Easy tagline - "Facebook helps you connect and share with the people in your life."
An immediate call to action - "Create an account it is quick and easy"
Clean and uncluttered
Google:
We all know
1 or 2 icons for navigation
A search bar
The one thing that did surprise me was that both Amazon and Google used popovers for navigation.
In conclusion:
First impressions count. Keep landing pages clean and simple, this creates trust and trust is critical for any user to use your product.
I love the simplicity of your landing page for livin-in.com. When you land there, without touching or clicking or scrolling you know EXACTLY what is on offer!
Because it is minimalist, it loads really fast and you give instructions on how to use the UI so one can immediately start poking around.
I am reminded of things like Craigslist which is famous for being simple and "ugly" because it has no flashy gimmicks. I find that minimalist designs like these really allow you to focus on what matters to the end user and will produce better results so kudos for keeping your landing page dead simple!
Thanks so much for the feedback and I hope you left a review of your neighborhood.
The feedback and criticism I have received previously is that you should not include instructions and the service should be self-explanatory.
It was really a quick MVP from which I learned a fair bit, but still a lot of work ahead.
Thanks again.