A long URL is bad from a marketing aspect as they are not easy to share and remember. Such URLs receive little to none engagement rates. Shorten long URLs using a URL shortener that builds your brand’s identity.
Link shorteners do way more than disguising a link, as times have changed, and so does product marketing. A long URL shortener is a reliable tool to change URL length, edit characters, add a call to action, and much more.
We can also track and analyze how links perform across all social channels.
Hence, custom URL shorteners come into play.
Here is a detailed blog link: https://blog.replug.io/long-url/