https://www.spfrecordswiz.com/
I noticed that a lot of people have trouble getting their email to deliver correctly. One of the easiest solution to direct legitimate email into the inbox rather than the spam folder is to set up SPF records and DKIM, and recently, DMARC.
In fact, it's such a problem that many different (non-technical) clients over the years have asked me to set this up for them.
So, I am marketing a service to set up SPF and DKIM on behalf of a client. If you're a technical person and have been building web projects for a long time, then setting up DNS isn't intimidating to you and you would not purchase this service. However, if you aren't familiar with DNS, it can be intimidating and scary because it can feel like with just one typo, things could potentially go really wrong.
I found someone in the Millennial Entrepreneur Community on Facebook who is ready to fill orders and set up the DNS configurations for clients.
Marketing this:
My initial tactic for marketing this is submitting to many web directories via Instaaa. I had really great results from how they marketed uTask.
My followup tactic will be automatic monitoring of websites, checking if their DKIM/DMARC/SPF is setup properly. If not, I will give them a helpful head's up note, including articles on how to fix their SPF, DMARC, and/or DKIM. And, if they'd rather me just do it for them - I'd be happy to take care of that.
Would LOVE some feedback... especially from "non-technical" people!
I like it.
Only sticking point for me is that you potentially have to convince non-technical people that a) this is a thing, b) this thing is a problem, c) this problem affects you, and d) it's worth paying $75 to solve the problem.
Depending on how well non-technical people understand that their emails aren't actually arriving in the inbox of recipients (and assuming the problem is actually as common as you say), it good be a good money spinner :)
What do you think of this email copy?
Hey,
Have you ever been told that an email you sent went into the spam folder? Maybe by one of your business contacts or perhaps your email marketing software? This recently happened to me, and I nearly missed out on a $4,000 deal.
It turns out there is a technical explanation for why some legitimate emails end up in the spam folder. Email servers use a technology called SPF records and DKIM to identify legitimate senders and sort them from spammers or spoofers. However, since it requires making a technical configuration, not everyone has it set up.
I had our software scan your website (via its DNS records) and noticed that you don't have [SPF records and/or DKIM] set up. By setting up [SPF records and/or DKIM], you can increase your email's health within 24 hours.
Feel free to take this email as just a head's up. But, if you'd like, we could also fix it for you for a flat fee of $75.
Best,
The SPF Record Wiz
Will give more feedback when I get back from holiday on Monday...
Good luck!
Hey {name},
I was checking out your site and noticed that you might have some email delivery issues due to a technical configuration.
I recently nearly missed out on a slam-dunk $4,000 deal because one of my emails went into the spam folder. This is something that could happen to you because of the technical configuration issue. I would love to build a relationship here by helping you fix this. This would be a super quick fix, so I would love to hear about any programming or technical projects we could work on together beyond this - any ideas that you've been kicking around but haven't pulled the trigger on? Please do share...
Just so you know, I'm not a fly by night random. I've been working in the tech industry for 15 years, I've published two books, and run a Software as a Service webapp business in my spare time.
The president of WPP-Xaxis, David J. Moore, said "I accomplished more working with you in three weeks than I had for a year of thinking about this idea. Your technical skillset combined with your intellectual acumen makes you a valuable technical partner for me."
Would you like to chat about this with me? My calendar is available here, https://calendly.com/zack-nyc, or just email me and we could keep it casual.
Yours,
Zack Burt
I definitely like this better. Still think you could shorten it by about 50% though :)
Good luck!
This comment was deleted 7 years ago
Update: you're right, thinking through this better...
My goal with this value add is to target people who value convenience and who are non technical. Small web agencies are more likely to be technical and more likely to DIY, so not our customer base.
This comment was deleted 7 years ago