My notes from @AlexHormozi's book launch for $100M Leads
Methods - The Core Four
- Warm leads - people you know
- Posting free content
- Paid ads
- Cold outreach - the beauty of this is you can choose who you reach out to
- DMs
- Reach out to get on podcasts
- Knock on doors
- Calls
Four lead getters
- Customers
- Employees
- Agencies (i.e. ad agency)
- Affiliates
“The most efficient way to advertise is to let other people do it on your behalf”
You don’t do the four lead-getters. You do the core four to get them on your behalf.
Get one person to get an army of core lead-getters to do the work for you. You work way less but get four times the leads.
“There are two types of people that can get you leads: you, and other people”
Approach
- Start by reaching out to people who know you
- Post on social offering help
- Gather testimonials from the above
- Post content -> message everyone who engages and then offer help
When promoting something to your audience, keep going with the same amount of content you normally do, and do the promotions in addition to that.
Uses the same content framework for each piece of content
- Hook
- Retain
- Reward
I share what I've learned on this journey from $0-$58k MRR and an exit, in The SaaS Bootstrapper, subscribe if you're into that kinda thing.
