Need help on google/bing ads

Hey IH community,

Alex from Maestro Labs here again. In one of my previous posts, I mentioned that we were avoiding any paid ads to get traffic to our website since our product was free, but now that we have transitioned to a paid subscription model, we're now wanting to run google/bing ads.

Bing/Google ads, if I understand correctly, need to install their script in the pages to set an event as the conversion goal. Now, the challenge is that our product is located in the Microsoft Appsource, and we want to track the conversion rate of people coming from the ads to downloading our add-in.

Does anyone know or have any experience with this? I've already contacted a rep from Bing ads and they said they have no way at the moment to set the download as the conversion goal from the appsource since we can't install the UET tag on the Microsoft Appsource listing.

Any help is highly appreciated!