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New growth test: Make it really really easy for users to cancel subscriptions.

My project has been live for three months and a user requested a really easy way to upgrade so he can pay more money to me.

When building it out, I used it as an opportunity to test a growth idea: the easier it is to cancel, the less hindered people will be to sign up.

So I have made a process that takes less than one minute to cancel a subscription so more people will sign up.

Thoughts on this?

on January 28, 2021