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One mistake to avoid when sending product update

TL;DR
Make sure to add Call To Action (CTA) in all sections.

After launching Job Description AI - Professional job description generator with few clicks on Product Hunt, I spent the following three weeks fixing bugs and adding features requested by users to improve the service.

I have created a notion page for releases and included a link inside the portal. This will show the progress to regular users but how do I inform everyone who had registered?

I decided to send my first email update to all registered users informing them about the progress in the last 3 weeks.

The mistake I made? I didn't include a CTA. The only links I had was the logo and social media links at the end of the email. This has resulted in a click rate of only 0.8%.

If anyone is interested in the other metrics (open rate, bounce, unsubscribe ... etc), you can find it here Metrics from my first email update to all users

on February 17, 2021