Pricing strategy when expecting a high churn rate
I've recently launched an app where I expect to run into a high churn rate. My app is a way to organize your job search and since most people will not need this for more than 2-4 months I expect that to be the life expectancy of a customer.
Should I offer a bundled price? ie. offer a 3-month plan
What are some strategies you would recommend in this case?
This comment was deleted 4 years ago
I like that idea too.
My main reason for the monthly plan is to cover 3rd party costs of the 'discover email' feature, which itself is a tiered monthly subscription. I'm trying to launch this with minimal overhead, but I may have to take some risks to offer the most attractive pricing.
Thanks
This comment was deleted 4 years ago