Product Hunt Survival Pack: templates, checklists, resources
Launched newsletter on PH earlier this week, reached #2. Was nervous so I did a lot of research. Compiled the best things I used including outreach templates, launch examples and checklists. Feel free to use!
Outcomes:
- #2 Product of the Day, even though I had fewer upvotes than 3 and 5
- In 36 hours, 1800 new visitors -> 500 new subs = 28% conversion; could have improved by simplifying top nav of landing page
- Unexpectedly, received 10 new sales for paid product which was linked in the top nav, making over $1K
What worked:
- Letting people know a few days ahead of time, reached out to many kind souls for support, some of them had big followings on Twitter
- Built newsletter to 5000 subscribers and timed PH launch to release of new post: tbh, could have launched on PH earlier but was unsure about my angle
- Replying to every comment: right thing to do and also increases engagement on listing which is factored heavily in ranking
- Launching on Monday - very wise @janel convinced me out of Sunday; looks like weekdays get 3X the votes (proxy for traffic): if you think you'll be able to get into Top 5 on a weekday, do it! You'll probably get more traction
What could've gone better:
- Seeing PH as a multi-channel launch moment: 30% of the traffic came from other channels where people were sharing about PH launch; your launch is a good reason for you and others to talk about what you've made!
- Only used email + Twitter to get the word out; could have fired up more channels where people are likely to have PH accounts: IH, Slack, BUT this required more work and I didn't want to spam channels I wasn't active in
- Considered a pre-launch to get more momentum on PH
Feel free to ask any questions!
If you found this interesting, you can follow my journey on Twitter, and check out my PH launch.
