Question on 1 side marketplace apps
Do you guys think that one side marketplace apps should have sign up / sign in button or should the explore feature be kept free to use ?
Do you guys think that one side marketplace apps should have sign up / sign in button or should the explore feature be kept free to use ?
Most one-sided marketplaces (amazon, walmart, etc) let you browse (assume big guys are smarter than you), but I can't say for certain without knowing more details. I would keep in mind how much you value "capturing" the lead. The idea is the friction in the funnel provided by account creation may be worth the retention gained from capturing contact information and following up with content, deals, etc. I think it really depends on what's being sold and to whom.
To find the right answer, you can do some A/B testing.