Revamped landing page, looking for feedback

Hi Aaron,

What's done well on the landing page:

Awesome logo. It is true to the product's name.
The sign up form is well structured.
The duotone icons are good.
The animations are nice.

What needs to be improved / tested:

The headline is not clear. It's good that it is short but it is not compelling. The value of the product is not clear.
Competing call to actions in the header confuse the user for taking the right action. Learn more CTA takes the user some pixels down and Contact Sales is a high commitment CTA because the visitor hardly knows the product. I would recommend keeping only the Sign up and Get started CTAs for better conversion.
A completely integrated suite of in-app chat tools headline and sub-headline occupy little space. It makes it harder to read. The animation besides the text features two viewports. Use one viewport (either mobile or desktop) with continuous frames.
Features section contains icons with sub header and paragraph text. It bloats the section. Skip the paragraph text and let the icons do the talking. It will occupy less space and it will be easier for the visitor to skim.
The slider in customer stories section does not work. The logo of the customer / client is very big. Consider decreasing the size and graying it out to bring more focus to the actual words.
The pricing cards do not have CTAs. The Contact sales CTA is a perfect fit for the Tailored pricing card. The features of the pricing plan are center aligned. It is hard to read this way. Use bulleted style copy for pricing cards to easily compare the different plans.
The excerpt of the featured blog posts is too much. Trim it down to two lines.
The purple colored text in the footer has low contrast. Change the color to a lighter one for better readability. You can also verify by inspecting it in Dev tools.

Hope this helps, good luck.

Say something nice to aerovulpe…

2
Hi Aaron,

What's done well on the landing page:
1. Awesome logo. It is true to the product's name.
2. The sign up form is well structured.
3. The duotone icons are good.
4. The animations are nice.
What needs to be improved / tested:
1. The headline is not clear. It's good that it is short but it is not compelling. The value of the product is not clear.
2. Competing call to actions in the header confuse the user for taking the right action. Learn more CTA takes the user some pixels down and Contact Sales is a high commitment CTA because the visitor hardly knows the product. I would recommend keeping only the Sign up and Get started CTAs for better conversion.
3. A completely integrated suite of in-app chat tools headline and sub-headline occupy little space. It makes it harder to read. The animation besides the text features two viewports. Use one viewport (either mobile or desktop) with continuous frames.
4. Features section contains icons with sub header and paragraph text. It bloats the section. Skip the paragraph text and let the icons do the talking. It will occupy less space and it will be easier for the visitor to skim.
5. The slider in customer stories section does not work. The logo of the customer / client is very big. Consider decreasing the size and graying it out to bring more focus to the actual words.
6. The pricing cards do not have CTAs. The Contact sales CTA is a perfect fit for the Tailored pricing card. The features of the pricing plan are center aligned. It is hard to read this way. Use bulleted style copy for pricing cards to easily compare the different plans.
7. The excerpt of the featured blog posts is too much. Trim it down to two lines.
8. The purple colored text in the footer has low contrast. Change the color to a lighter one for better readability. You can also verify by inspecting it in Dev tools.
Hope this helps, good luck.
thearslankhalid

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6 years ago
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1. 1
  
  Hey Arslan,
  
  Thanks for the very detailed feedback. You raised a lot of good and actionable points.
  And you've been very helpful. :)
  
  Aaron Nwabuoku
  
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  6 years ago
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2

Hi! I think it's really good! Nice and clear, I understand what the product is and I like the design and the animations.

ErikaMich

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6 years ago
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1. 1
  
  Thanks, Erica! Happy to hear it :)
  
  Aaron Nwabuoku
  
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  6 years ago
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