My plan is to leverage the usage data for the last 3 months, Stripe’s articles from Patrick McKenzie, and Zero To Sold by Arvid Kahl.
What else should I use?
Ensure pricing is relative to and scales with the value the user receives.
How best to implement varies with every product.
Competitors can give a good benchmark but typically best not to race to the bottom.
Review CAC, cost of maintaining a customer, difficulty/time to a-ha moment, stickyness etc... then decide what trial or free tier to offer, if any.