Selling One Saas Solution Under multiple Brands which has different positioning . Need Advice...
Is it a good idea to sell the same Saas Solution that looks different by user interface under multiple brand which has different positioning ?
For example , Say I create a
Brand A with unique benefit and features ( Benefit Positioning )
Brand B with low price with considerable good amount of features ( Pricing Positioning )
Brand C which is exclusively sold on a particular channel / platform ( Distribution Positioning )
Brand D which is sold in Arab countries only with Arabic language ( Regional Positioning )
My question are
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Should I do it ?
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What is the long term implication of this ?
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What are the advantages of this ?
No. Each requires a different product and support.
Offer all and you fail at all.
Choose your target and dominate it, if you later capture a second segment great but ignore it until you hit your first.
Thanks for your reply.
Now I understand "Dominate The Segment" is a the key.